Case Study
ROAS Optimization, User acquisition
ReelShort x Liftoff Success Story: Scaling Short Drama User Acquisition Across 10+ Markets
Case Study
Generative AI, In-App Bidding, Non-Gaming, SDK
Character.AI optimizes ad monetization across 1+ hour of daily user engagement with Liftoff Monetize
Blog
Company, In-App Bidding, Non-Gaming, SDK
Liftoff Monetize: A Lighter SDK, Without the Trade-offs
Report
Creative, GameRefinery, Generative AI
Creative in the AI era: The new rules of creative performance
Page
Creative in the AI era: The new rules of creative performance
Blog
Brand Marketing, Brand Safety
Why Brands Should Plan for the Second Screen During Live Sports
Case Study
In-App Bidding, Non-Gaming, SDK
How Guangzhou Hongshi unlocked a closed market and lifted ARPDAU 50%+ with Liftoff Monetize
Event
ChinaJoy 2026
Blog
In-App Bidding, Performance Marketing
DSP vs SSP: what every mobile UA practitioner needs to know
Blog
In-App Bidding, Performance Marketing
What is a demand-side platform (DSP)?
Blog
In-App Bidding
Madison Avenue is missing out on in-app advertising
Blog
GameRefinery, Gaming