The embedded long-term support initiative

They don't hate updating their Chrome browsers, because they hardly ever notice. It is all about the way you do it.

And I have to strongly disagree with Sony being a good example.
Their updates are way too big, dumb and really are mostly made of fail:
http://arstechnica.com/gaming/news/2011/09/resistance-3-h...
http://arstechnica.com/gaming/news/2010/08/dear-sony-ther...
They should provide delta updates, that download in the background and are fast to install, all of which they don't do.

MS updates Xbox games way faster and most of their OS/firmware updates for Xbox are tiny and fast, only twice a year there is a big update.