Do you really know what else you’re buying into?

Are you in?

The Ethical Brand rating app (eb™ Scan App) is the product of more than a decade of investment in the birth of a global movement of conscience consumers who are demanding greater commercial accountability from brands that not only fail to deliver as expected but also cause real harm to people and the planet. These are the standards that define our proprietary QVSEE™ rating engine, which produces the eb™ Scan App data.

Call it the democratisation of commerce, if you like, but these are issues that transcend politics, language, ethnicity or religion and concern all of humanity. No other app gives you such convenient access to the instant brand insights you need to avoid making a bad choice right there in-store and at the checkout.

Join early. Help shape the standard.

Everyone who joins during this launch period is automatically enrolled in the eb™ Founders Circle — the early bird community that is helping to shape the eb™ standard. There are several benefits to joining now, including access to a Lifetime offer and a low subscription price that will never increase. No hidden follow-on fees.